FC Barcelona opens 2018 with record-breaking numbers on social media. The team’s various accounts surpassed 180 million engagements worldwide in the month of January
Barça’s figures were 110% higher than the second-best club and 281% higher than the third-best
Barça opened the new year with stunning engagement figures on social media, coming in ahead of every other sports club in the world. In the month of January, Barça’s posts on Facebook, Twitter, and Instagram generated 181 total engagements, which are defined as the sum of user interactions, or clicks, such as retweets, replies, follows, likes, and shares, among others.
According to Blinkfire Analytics, Barça’s social media figures from January 1 to 31 are well above those of all other sports clubs, which are mainly European football clubs.
Top 5 in total engagements, in January:
181 million — FC Barcelona
76 million — Manchester United
45 million — Real Madrid
42 million — Chelsea
26 million — Bayern Munich
But perhaps more impressively, Barça wasn’t just first overall, it was also first on each social media platform when broken down separately. The biggest difference was on Instagram, where Barça had the most engagements over a single month in four years.